Potentia Public Policy Institute
We advance equitable public policies that build stronger support systems across the lifespan, promoting optimal health, well-being, and quality of life for individuals with disabilities.
Strategic Value
"Fiscally responsible, and results-driven systemic change."
Empowering Stakeholders Across the Continuum
The Challenge & The Mission
The public policy landscape surrounding disability services is intricate. Finding the balance between high-quality support structures, Medicaid financing compliance, and long-term sustainability is a monumental task for any organization or government entity.
Potentia provides independent research, targeted systems-change strategies, and specialized training to public and private organizations. We empower you to navigate these complexities and drive transformative, sustainable results.
True reform begins with actionable intelligence.
What We Offer
Actionable intelligence and targeted assistance for policymakers and advocacy organizations.
Utilizing the highly effective Brick Method™ created by John Villegas-Grubbs, our specialists strictly align state funding with service standards to ensure financial sustainability and high-quality outcomes.
Financial StrategyWe break down complex public policy, state regulations, and pending legislation, delivering clear, evidence-based options for reform to advocacy organizations and state governments.
ResearchOur Solution Specialists provide hands-on training to organizational teams, interdisciplinary professionals, individuals with disabilities, and their families, ensuring systemic changes take root.
Education
Leadership Spotlight
Board President & Lead Solutions Specialist
Thomas Cook brings unparalleled expertise to the Potentia Public Policy Institute. His distinguished background spans direct support, operational management, and specialized policy consulting for individuals with intellectual and developmental disabilities (I/DD).
During his career, Thomas has helped shape legislation resulting in $100M+ in combined state and federal funding for I/DD services, increasing the Delaware state I/DD agency's budget by 60%; worked with legislators, state agencies, and provider networks to improve access to addiction treatment and community-based services for people with disabilities; and designed an innovative approach to support home ownership for people with disabilities, among his other accomplishments.
Get In Touch
Ready to explore how Potentia can empower your organization or state agency to enact meaningful policy changes? Reach out to our team to begin the conversation.
Potentia Public Policy Institute
Experienced leadership when an organization cannot afford to stand still.
Available Now
C. Thomas Cook, M.A., S.Psy.S., Board President, Potentia Public Policy Institute
Leadership transitions can create uncertainty at precisely the time an organization needs stability, clarity, and forward movement. Potentia Public Policy Institute provides interim executive leadership to organizations serving people with intellectual and developmental disabilities, behavioral health needs, and other human-service populations.
C. Thomas Cook, Potentia's founder and Board President, is available to serve as an Interim CEO or Executive Director while an organization conducts a permanent executive search, responds to organizational challenges, or prepares for its next stage of development. He brings more than four decades of experience in disability and human services, including more than 25 years in senior executive leadership.
By the Numbers
Recognized with the 2026 ACCSES President's Award for ten years of "trusted counsel," a 2025 Marquis Who's Who inclusion, a 2024 tribute from the Delaware House of Representatives, and the 2019 ACCSES Advocate of the Year Award.
How Interim Leadership Works
An interim executive should do more than keep the CEO's chair occupied. Mr. Cook's approach begins with listening to the Board, leadership team, employees, people receiving services and their families, and key community and government partners, to understand what is working, identify what requires immediate attention, and establish priorities that maintain organizational stability while positioning the permanent CEO for success.
As Regional Director for Dungarvin, Mr. Cook led multi-state operations across Delaware, Illinois, New Jersey, and Wisconsin, overseeing approximately 450 employees while regional revenue grew from roughly $16 million to $20 million annually. He later served as Executive Director of statewide disability provider associations in Wisconsin and Delaware, and, most recently, as Executive Director of the San Gabriel Valley Residential Facility in California. There, he maintained continuity of services through Board leadership changes, staff vacancies, regulatory challenges, and multiple concurrent organizational pressures.
An Interim Leader Who Understands the Environment
Organizations serving people with disabilities operate within an increasingly complicated environment of Medicaid financing, workforce shortages, regulatory requirements, and changing service models. As Executive Director of the Ability Network of Delaware, Mr. Cook led a multi-year legislative and budget strategy that helped produce a 60 percent increase in state fiscal support for I/DD services over five years, securing $42 million in additional state appropriations and $59 million in federal matching funds.
He currently chairs the ACCSES Advisory Council and advises disability provider associations confronting Medicaid reimbursement, workforce, provider-capacity, and system-transformation challenges. That background gives him an understanding of both sides of the relationship between government and providers: the fiscal and regulatory responsibilities of public agencies, and the operational realities organizations face translating public policy into quality services.
Developing the Team, Not Replacing It
Mr. Cook believes one of the most important responsibilities of an interim executive is to strengthen the organization that will remain after the interim assignment ends. His approach is straightforward: listen first, establish direction, put capable people in the right roles, give them meaningful authority, and create accountability for results. This means identifying the knowledge and talent already within an organization rather than assuming existing leadership must be replaced.
The objective is not to make an organization dependent upon its interim executive. It is to leave the organization stronger, more focused, and better prepared for its next leader.
When It Helps Most
Interim leadership can be particularly valuable when an organization is:
Engagement Scope
Interim engagements can be structured around the needs of the organization and its Board. Depending upon the assignment, Mr. Cook can provide day-to-day executive leadership together with focused assistance in areas such as:
Each engagement begins with listening and assessment, followed by agreement with the Board on priorities, authority, expected outcomes, and the work that should be accomplished before a permanent executive assumes leadership.
Experienced Leadership. A Stronger Transition.
Potentia's goal is to provide the stability an organization needs today while strengthening its leadership, operations, relationships, and strategic direction for tomorrow. To discuss an interim CEO, Executive Director, or transition leadership engagement, contact Potentia Public Policy Institute.
Contact UsPotentia Public Policy Institute
Guiding evidence-based policy and transformative systemic change with decades of combined experience in the public policy and human services sectors.
Board President & Lead Solutions Specialist
Thomas Cook has worked in direct support, operational, policy/design, and consulting roles in services for people with disabilities. He previously served as the executive director of the Ability Network of Delaware, successfully advocating for vital legislative funding.
His deep expertise in Medicaid rate-setting, systems-change implementation, and independent research empowers organizations across the nation to adopt fiscally responsible, high-impact strategies.
Board Member — Behavioral Support & IDD Consultation
With over 30 years of experience in employment, workforce development, and advocacy for people with disabilities, John is a strategic thinker, skilled networker, and proven community bridge builder committed to not-for-profit transformation and systemic policy change.
John specializes in behavioral support consultation and individualized service design for adults with intellectual and developmental disabilities (IDD), with particular expertise in community integration and deinstitutionalization transition planning — providing consultation to organizations across the United States and Canada.
Board Member — Workforce Development & Disability Employment
Patricia brings more than 30 years of hands-on expertise in employment advocacy, workforce skill training, and systems-change leadership for people with disabilities. A strategic thinker and accomplished networker, she has cultivated deep connections with businesses, technology companies, and national and state policy leaders.
Her work centers on forging innovative pathways to employment — partnering with disability rehabilitation providers, educators, and workforce development teams to ensure individuals with disabilities are active, employed, and fully engaged in the workforce.
Potentia Public Policy Institute
Hands-on experts who deliver Potentia's training, technical assistance, and consultation services directly to organizations, interdisciplinary teams, and families.
Senior Consultant
Roger is a seasoned policy analyst and Medicaid strategy expert with more than seven years of leadership across JVGA and Associates and Deshaies Consulting. His work focuses on driving impactful social service transformation through evidence-based policy analysis, streamlined processes, and sustainable organizational growth.
Known for his ability to cultivate lasting partnerships and realign organizational focus, Roger ensures that complex policy initiatives are transitioned effectively — delivering long-term operational improvements for the agencies and communities he serves.
Solutions Specialist
Steve Kashdan holds an M.A. in Education and Human Development, with a concentration in Rehabilitation Counseling, from The George Washington University. During more than 45 years in the helping professions, he has provided direct support in institutional and community settings, managed day and residential programs for people with disabilities, and worked with government agencies to advance community integration. He later taught Human Services at Trident Technical College and continues to teach remotely as an adjunct instructor in Wisconsin. Steve also served in several leadership positions with the National Organization for Human Services, including two years as its Managing Director.
Now living in Northeast Wisconsin, Steve teaches fitness classes at the Fox Valley and Oshkosh YMCAs and leads guided meditation groups. His freelance writing draws upon his experience caring with his wife for his elderly mother until her death in November 2024, as well as his emerging interest in poetry and his continuing spiritual journey. Steve’s life and work reflect his deep belief in the human spirit and its innate striving for community, peace, and goodness.
Potentia Public Policy Institute & aSuggestion
A technology partnership bridging state Medicaid policy, rate-setting realities, and day-to-day service delivery for organizations serving people with autism, intellectual and developmental disabilities, and co-occurring mental and behavioral health conditions.
Technology Meets Policy
aSuggestion for Wellness & Care is an EHR-agnostic Digital Health Overlay designed to sit seamlessly on top of existing provider systems (such as Therap, iCareManager, or others). Built with a Zero-PHI architecture, aSuggestion transforms daily routines into interactive, active treatment while capturing real-time, audit-ready compliance data, without requiring a costly, disruptive software migration.
Bridging Policy, Rates, and Practice
Potentia Policy Institute and aSuggestion join forces to bridge the gap between state Medicaid policy, rate-setting realities, and day-to-day service delivery:
Inadequate reimbursement rates and administrative overload drive historic Direct Support Professional (DSP) turnover. aSuggestion's Guided Notes, on-demand shift activities, and automated time-logging reduce administrative fatigue, keeping DSPs focused on care rather than paperwork.
Rate adequacy only protects an agency if revenue is safe from clawbacks. Real-time field capture for Community-Based Outings (CBOs), Visit Trac (EVV), and automated Person-Centered Goal (PCG) cross walking ensure 100% compliance during state Medicaid audits.
Potentia's policy analysis and Brick™ Method rate studies gain a powerful field-data companion. Aggregated, de-identified engagement metrics provide policymakers and agency executives with clear evidence of actual service delivery standards, costs, and outcomes.
Facing tight fiscal environments and long waitlists, combining Potentia's technical assistance with aSuggestion's remote Check-In Chats (CICt) and interactive skill tools allows agencies to expand service capacity safely.
The Bottom Line
Learn how the aSuggestion Digital Health Overlay elevates daily program engagement while protecting your organization's workforce and operating margins.
Contact UsPartner Spotlight
Founder & CEO, aSuggestion for Wellness & Care
Greg D. Wilson is the Founder and CEO of aSuggestion for Wellness & Care, a private digital health overlay designed to support individuals with autism spectrum disorder, intellectual and developmental disabilities, and co-occurring behavioral health challenges. aSuggestion partners with public and private agencies to extend their service reach through a safe, moderated community environment, human-facilitated peer connection, and proprietary skill-building content.
Greg brings a background in secure digital community architecture and, in partnership with Potentia Policy, a deep commitment to building technology that meets the real-world needs of the individuals, families, and care teams.
Potentia Public Policy Institute
A quick-reference overview of Potentia's public policy, workforce development, organizational strategy, and professional training services.
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Download PDF Contact UsPotentia Public Policy Institute
A train-the-trainer certification workshop that equips organizations serving people with intellectual and developmental disabilities to build lasting cultures of safety, ethics, and accountability.
Why It Matters
Across the country, abuse and neglect in I/DD services reflect systemic weaknesses in prevention and reporting, not isolated incidents. A joint federal review found that group homes failed to report a majority of critical incidents to law enforcement or state agencies as required. A 2018 FiveThirtyEight investigation identified at least 2,400 allegations of abuse and neglect across more than 2,000 unlicensed California adult day programs, and licensed facilities have been repeatedly cited under Title 22 for personal-rights violations, supervision failures, and failure to report.
Once harm occurs, organizations face steep consequences: multi-million-dollar verdicts, insurance premium increases of 25% to 100% or more, reputational damage, and regulatory scrutiny. Prevention — not reaction — is the only strategy that protects the people served and stabilizes the organization.
Clear ethical standards, practical guidance for boundary-setting, and tools to recognize early warning signs of abuse or neglect, delivered as ongoing, scenario-based training rather than a one-time compliance exercise.
Guidance on staff-to-client ratios, monitoring high-risk situations such as transportation and personal care, and building regular performance and compliance reviews into daily operations.
Clear escalation pathways and a culture that encourages staff to report concerns without fear of retaliation, so warning signs surface before harm occurs.
The Certification
Sponsored by the Potentia Public Policy Institute, this certification workshop equips organizations with internal trainers who can sustain prevention efforts, embed ethical decision-making into daily practice, and strengthen organizational culture around safety and accountability. Participants train using Potentia's Preventing the Maltreatment of Vulnerable Individuals employee training booklet (California Edition), covering mandated reporting requirements, recognizing abuse, neglect, mistreatment, and financial abuse, and building program-level abuse prevention plans.
Support Our Work
Your gift helps us advance evidence-based disability policy, Medicaid rate-setting reform, and abuse-prevention training nationwide.
Potentia Public Policy Institute, Inc. is recognized by the IRS as tax-exempt under Internal Revenue Code Section 501(c)(3) (EIN 41-5284632), effective February 19, 2026. Potentia is classified as a public charity, and contributions are tax-deductible to the extent allowed by law under IRC Section 170.
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